Precious metals are and always have been the greatest commodities to invest in. They provide an effective means of diversifying a portfolio, but the trick to achieving success with them is to analyse the market for ‘spot’ prices at all times while keeping in mind your goals and risk tolerance, short-term & long-term financial goals & asset preferences before investing in them. The high volatility of precious metals can be channelled to accumulate wealth as they continue to maintain their worth through time and are high in liquidity.

With the world living through one of the most uncertain and tumultuous time due to the ongoing Pandemic, many of us are rethinking our investment portfolios and considering diversified investment options to secure an uncertain future.

While Gold tends to get all the glory and is the foremost alternative investment to traditional stocks and bonds, the recent volatility in gold prices caused by the pandemic, struggling economies and tensions across the world has created a major shift in investment preferences.

If an investor were to look beyond gold for a cheaper, more long-term alternate, the next best commodity that holds the same stature in an investment portfolio after gold, is investment in silver. The sparkling metal is mined from copper and gold as a by-product. Thus, when these mines are non-functional, the manufacturing and supply of silver vacillates significantly, and with its demand on an upward hill at all times, the surge in prices is unavoidable.

Silver is not only valued for its aesthetics, but due to its high conductivity, it is used for many technological applications like solar energy, the electric automotive industry etc. therefore categorizing it as a precious & an industrial metal. These properties, rarity and applications have triggered an amplified demand for silver over the past few decades.

A similar surge has been witnessed during this past year too. The Covid-19 pandemic has caused silver prices to heave to a 7 year high amid economic & political turmoil, currency value and stock market fluctuations. Most investment experts have analysed and asserted that silver is the new gold, as it has remarkably outshined the king of metals - gold, this past year and attained a strong position as a reliable store of value over long time horizons.

There are 2 basic ways in which one can choose to invest in silver. Directly – by buying the metal physically and storing it safely or Indirectly through silver related securities. However, the most commonly followed methods and the purest form of silver investment is that of physical purchase. Investors can buy silver in the form of bullion coins or bars and store them safely. Bullion dealers generally guarantee 999.9 pure silver content of their bars and coins. With technology and e-commerce taking over, it has become easier than ever to view and buy silver online through various available platforms.

One of the most trusted leaders and manufacturers of India’s bullion industry is Kundan Gold. With over 2 decades of experience in the precious metals business, Kundan runs its own refinery which ensures guaranteed purity, quality and excellence of all its products. Kundan Gold offers a wide range and variety silver coins and bars starting from 5 gms and going up to 1 kg. Kundan provides variety of designs in silver and silver colored coins in Lakshmi Ganesha, Kalpataru, Swastik, Lakshmi feet, Durga mata, Radha Krishna, Lotus Temple, Shiv and so on.

Investment and portfolio experts suggest that now is the perfect time to take the plunge and buy silver coins, silver bars or bullion, as the combination of a buoyant market overlaps with the increased demand from both the industrial sector and financial investors, hence making the rise in silver prices and investors’ profits fated.

So what are you waiting for? Invest in Silver today!